Firms across APAC are deeply entrenched in the effort to uplift experiences for more sustainable value. Yet the question remains about how successfully these intents are being realised, whether at a tactical or more strategic level. Customer conversations suggest that the former, more efficiency-oriented plays are proceeding apace, while the latter, more focused on effectiveness, are progressing much slower.
This means that the intended outcomes are not being realised. Despite the intent for more seamless experiences for employees and customers, they’re becoming less so. That’s despite better tools emerging to simplify how value is created, delivered and captured. These tools also make greater visibility into the span of experience possible, by providing insights into the usage and frictions in the flow of work and services consumption. But most organisations are yet to address the significant switching costs for employees across systems, channels, workflows and dashboards needed to deliver in the modern workplace. And that’s before we think about the need to modernise and simplify how customers experience our services and seek ones that more closely align with their expectations. These problems also hamper efforts to raise productivity in the areas that matter.
To that end, Integral Advice has recently released its Digital Survey for APAC. Most suited to tech decision makers like CIOs and CDOs, the survey explores these issues and opportunities for 2026 and beyond.
Complete the survey to receive the aggregate results when available. Those results may be useful when assessing your current plans.
Completion takes less than 10 minutes. We de-identify all responses before analysis. The survey has 4 parts, broadly covering:
• what’s important to you and the role of data & AI in the digital strategy
• the state of CX, EX and change maturity
• modernisation as an enabler for change
• funding and partnering for digital growth.
To respect your time we kept most questions brief. Some involve a little more thought for value. Click the button ‘take survey’ to contribute your views.