Services
Independent research. Integral advice.
Fact based research to inform successful change.
Executive level advisory to make those insights actionable.
Market and competitor intelligence to co-create the future.
Our tech research and advisory services are fact based and community oriented.
The fact base comes from our regular business surveys conducted with digital leaders, supplemented with the voice of our executive community.
Our insights are regularly updated as technology and business trends emerge, helping you to make tech strategy decisions with confidence.
Scroll down to discover how each of our service lines can assist with your tech strategy needs.
Research services
Use our tech research insights to inform, prioritise and measure tech enabled change.
Our tech research services are designed to surface the insights, trends and peer experience you need to successfully drive business transformation enabled by technology.
- Data and insights: Short slide decks containing quantitative, survey-based data with limited written insights. Describes how the trends in tech-driven change are evolving.
- Market trends: Long form reports, each in one of our practice areas. Covers current state, opportunities over a 3- or 5-year horizon, and suggested actions.
- Best practices & case studies: Surfaces the collective voice of our customers when driving change with technology. Spans outcomes & lessons learnt in strategy, operating model and change management.
- Benchmarking: Evaluates the maturity of your current tech estate, people & process enablement and impacts on experience, strategy and risk. Describes the fundamentals & levers for change.
- Custom surveys: Designed to capture empirically valid data for your key objectives. We create and manage survey acquisition.
Best for: Objective data insights and projections on business technology trends.
Advisory services
Harness executive-level guidance to make priority tech strategy decisions confidently.
Our advisory services turn research into practical action. From one-to-one enquiries to multi-stakeholder workshops, we support you in applying insights to your specific context.
- Executive enquiries: Personalised 1:1 sessions (30 or 60 minutes) to discuss one issue or decision within our practice areas.
- Stakeholder presentations: Designed for closed-door stakeholder groups in the buying centre. Evangelise and facilitate consensus around strategic technology and operating model choices. Can be delivered before or after a private workshop.
- Private workshops: Whole/half day strategic workshops (single client) or 2-hour private workshops (multiple clients). Share challenges, uncover best practices and gain strategic alignment on a critical business technology topic.
- Research value management: Maximise the value of your spend with other research providers by examining usage patterns, time to insight and quality against your decision support needs.
- Vendor selection and management: Advice about strategic sourcing options from a vendor-agnostic perspective. Focus on vendor performance and selection, partner rationalisation and engagement models.
- Expert keynotes: Fact-based insights on current business technology topics for audiences of up to 200 delegates, including briefing calls and topic-relevant content developed to your timings.
Best for: Aligning stakeholders to move complex tech decisions towards outcomes.
Market and competitor intelligence (MCI)
Access deeper understanding about your buyers, markets and competitive landscape.
Our market and competitor intelligence (MCI) services combine primary and secondary research to give you an aggregate, de-identified view of demand, positioning and opportunity.
- Voice of customer: A series of executive interviews conducted individually or in small focus groups, uncovering critical barriers, enablers to adoption and changes in mindshare.
- Persona and segment analyses: Insights focused on a single persona or by company size, helping you understand what matters to the buying centre and where to focus influence.
- Case studies: Expertly facilitated to provide objective insights from your critical reference customers, focusing on the change journey, lessons learnt and unvarnished feedback.
- Market scans: Developed to support you when determining product market fit, buyer journey and strategic differentiation. Uses buy- and sell-side research to examines product or service opportunities.
- Custom research: Adapt global insights to a local audience or develop entirely new thought leadership assets, producing long form reports, data and analysis, or voice of customer outputs. Stakeholder presentations are available where suitable.
Best for: Refining product-market fit and go-to-market strategy for sustainable growth.